ST JOHN’S, Antigua – LIAT opted to pull a pair of videos, which it released on Monday in response to the complaint letter brought to light by Virgin Atlantic owner Sir Richard Branson, after negative feedback.
In the first video, LIAT’s director for commercial and customer experience Leeasa Parris-Rudder thanked Branson for “putting LIAT, the Caribbean airline, on the world stage,” and challenged him to a race.
But the attempt to leverage the huge global attention received from the complaint letter in the airline’s favour backfired.