PR experts say LIAT missed big opportunity
Jul 15, 2013
ST JOHN’S, Antigua – Two public relations experts have chided LIAT for its mishandling of a humorous complaint letter, which sparked huge global attention.
The letter took the spotlight after Virgin Atlantic owner Sir Richard Branson shared it on social networks.
In response, LIAT released two videos, one of which poked fun at Sir Richard and issued him a challenge.
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