EDITORIAL - Repairing the brand and our psyche

KINGSTON, Jamaica - Karl Samuda, the opposition MP, with great clarity, summed up the impact of the recent spate of positive drug tests for leading Jamaican athletes on the global brand. The observation applies, too, to our collective psyche. "What has happened," Mr Samuda told his parliamentary colleagues, "is that the previously infallible nature of our athletics prowess has been assaulted. "That pride, that certain knowledge that we are the best, has been damaged; and if you damage that, which is essential to our country, you damage the brand," he said.