ST. LUCIA (February 25, 2015) - Prominent Caribbean hotelier Karolin Troubetzkoy has been appointed Chairman of the Caribbean Alliance for Sustainable Tourism (CAST).

The appointment is the latest Caribbean tourism sector leadership role for the St. Lucia hotelier who serves as Executive Director of the storied Jade Mountain and Anse Chastanet resorts in Soufrière, St. Lucia.

"It is with great honor that I accept this role of promoting responsible environmental and social management within the region's hotel and tourism sector," said Troubetzkoy, who will work alongside the recently appointed CAST Technical Director, Denaye Hinds, the Sustainability Director for OBMI - a leading Caribbean-based architectural and master planning firm.

Mrs. Troubetzkoy, who also serves as President of the St. Lucia Hotel and Tourism Association as well as First Vice President of the Caribbean Hotel and Tourism Association, paid tribute to the numerous sustainable tourism pioneers who laid the foundation of CAST.

Troubetzkoy, whose resorts adhere to strict environmental standards, hopes to provide guidance and expertise in best environmental and sustainable development practices for the region, including water and energy management as well as the importance of "reducing, reusing and recycling."

She stated that an immediate goal is to increase the online visibility of CAST, including its past accomplishments and plans for the future.

A webinar series on sustainability is being made available to CHTA members, starting this week.

CAST was established by members of the Caribbean Hotel Association in 1997.

For more information about CAST and to share best practices visit: www.caribbeanhotelandtourism.com/CAST.php, 
http://www.facebook.com/CaribbeanAllianceForSustainableTourism and www.twitter.com/CASTchta.

For more information about Anse Chastanet and Jade Mountain, visit www.ansechastanet.com and www.jademountain.com.