Create niche branding, more window of options

BRIDGETOWN, Barbados, Advocate - NICHE marketing and branding are opportunities Barbados should pursue to grow more of its exports. This suggestion has come from Matthew Wilson who is a Councillor at the World Trade Organisation in Geneva. He believes that every opportunity must be pursued more to promote more of Barbados’ goods to the Caribbean market. “I know consumers may automatically go for items that carry also a lower price, but I think the idea of niche branding, both in terms of our domestic market and our regional market is a good way to support our industries as well,” said Wilson.