CARICOM Secretariat launches #IAMCARICOM Campaign
`CARICOM is for all of us, working together ' - H.E. Felix Gregoire, Dominica's Ambassador to CARICOM
On the margins of the Tenth Meeting of the Caribbean Community (CARICOM)
Committee of Ambassadors held in Guyana, on Thursday, 21 November 2019,
the CARICOM Secretariat launched the ‘I AM CARICOM’ Communications
Campaign.
The multi-media campaign is designed to improve the visibility of CARICOM, promote the CARICOM identity, increase citizens’ engagement with the CARICOM Single Market and Economy (CSME) and engender ownership of the imminent CARICOM Strategic Plan 2020.
The current strategic plan, which ends in December 2019, is the
Community’s first, and is a direct response to the need to target “… a
narrow range of specified outcomes within specified time-frames,
focusing on a few practical and achievable goals” in relation to the
regional development agenda.
The ‘I AM CARICOM’ Campaign (#IamCARICOM) aims to assist the
citizens of the Community to understand CARICOM, its purpose, people,
geography, institutions, governance structure, policies and plans, and
to fully engage citizens of the Community in the process of developing
and implementing strategic interventions that affect their lives.
Importantly, the Campaign seeks to effectively and efficiently reach
and engage its audiences to create awareness and engender ownership of
the Community’s Results-focused Strategic Plan from 2020. The Campaign
will also facilitate continuing dialogue between the CARICOM Secretariat
and citizens of the Community where perspectives and information on the
scope, issues, process, expected results, benefits and implications for
citizens can be shared.
Within Member States, the Primary Target Audiences of the
Communications Campaign include the mainstream local and private media,
thought-Leaders; schools/six formers, the public and private sectors and
non-governmental organisations.
The Campaign will utilise the channels of print media, television,
radio, social media, popular entertainment artistes, sports
personalities and social media influencers to reach the Primary Target
Audience across the Community.
The CARICOM Secretariat, with support from the implementing
partners, namely the Member States and Regional Institutions, is
coordinating the Communications Campaign, and among the expected key
outcomes are increased understanding of CARICOM and the Regional
Integration Agenda, greater awareness and ownership of the Caribbean
Community Strategic Plan 2020 by all citizens of the Community, improved
implementation rates and impact of the Community Strategic Plan across
the Community.
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